SSIC Sub-class 73100 – Advertising activities

Companies in this sub-class plan, create and run public relations, marketing and brand campaigns in digital and other channels. They make and place ads in newspapers, magazines, radio, television, social media, email and outdoor sites such as billboards and buses.

It also covers integrated marketing plans, media sales, buying and placement, aerial advertising, display stands, point-of-sale promotion, product samples and direct mail. Advice without running campaigns, and the production of TV and film commercials, are classified elsewhere.