SSIC Sub-class 73200 – Market research and public opinion polling

Companies in this sub-class study markets, for example market size, how customers buy and use products, pricing, product development and the effect of advertising. They also run opinion polls on political, economic and social topics.

The research can be qualitative or quantitative, with data from interviews in person, by post, by phone or online, and from observation or counts. Call centres that only make survey calls are classified elsewhere.